If from a technical / competitive point of view, satisfactions are not lacking at FAS – Airport
Services with the important results of Alice Maria Arzuffi, Eva Lechner, Silvia Persico and Lucia Bramati,
also from the point of view of visibility and communication, the first steps of the newborn cyclocross training
they are interesting.
GSG shirts, for example, have already become iconic for their recognizability and design
captivating. Everything became possible not only thanks to the results of the girls, but also the audience of
followers connected to them.
It should be remembered that on Instagram Eva Lechner is followed by 36,800 people, Alice Maria Arzuffi by
28,200 followers, while the ‘followers’ of Silvia Persico and Lucia Bramati are respectively 10,500 and
21,200.
“Cyclocross is practiced at a time of the year when everything is at a standstill and here is the visibility of ours
girls is exponential – explains Valentino Villa, coordinator of the FAS Airport Services project e
president of the female team Valcar – Travel & Service.
Visibility also guaranteed by traditional TV coverage that covers all World Cup races:
that’s why everyone knows that FAS Airport Services athletes carry Cannondale bikes
suitably equipped with all the components supplied by FSA, with Vision wheels, Prologo saddles and
Ekoi helmets.
“The support given by our technical sponsors is fundamental – says Valentino Villa – we are lucky enough to
having received excellent quality material that allows our four athletes to express themselves at their best in
international field. To all of them I have to say Thanks. From our point of view, we will always work for
gratify our sponsors and to meet all the needs of all those who want to join the company in the future
FAS Airport Services family. “
